Logo & Branding

At Ruby Blue Creative you won’t just get a logo design sent on email, you’ll also get professional advice on how to use your logo and other elements that will work together to promote your business.

Your logo and business will stand out, it will look and feel professional, and you will be wondering why you didn’t get your logo designed sooner.

You can choose to have a logo designed or a whole visual look and feel created to compliment it. We also design coordinating business cards, letterhead, signage, work clothing printing & embroidery, promotional items as well as social media graphics.

Our designs will ensure your ideal customers will be able to recognise your brand at a glimpse.

Just Add Plants brand refresh  IMG_20170301_141318_740  Just Add Plants Product Catalogue - Planters

Our design process

Creating a Logo Design Brief
To be able to create a design that will attract the right customers, we need to grasp a strong understanding of your business and its audience. We will send you a questionnaire in your welcome kit, which has been designed to find out as much as possible about your business and who you are targeting. This is the most important step in the process, as it gives us insight into your business and ensures we’re on the right track throughout the design process.

Research & Discovery
We take notes during the initial consultation and go away and look at your company, research its history, and main competitors as well as the groups and individuals you aim to target. During this stage, we establish a connection to your business, so we can design a logo that represents the uniqueness of your business or product. The research phase is also an opportunity to discover potential ideas which could be used as inspiration throughout the ideas generation phase.

Idea Generation & Design
We like to sketch out some ideas on paper and generally do a bit of brainstorming, doodling, word/mind mapping old school style. Our notes are consolidated and we transfer the ideas onto the computer using Adobe Illustrator (a vector based software) so your final designs are scalable and can be reproduced at any size without losing quality. This process varies in length from project to project, as we like to experiment and explore to ensure the idea is presented in it’s best state.

Logo Presentation
Once the designs are ready to present, you will be sent only the top 2 or 3 designs in a PDF document to review. Included in this document will be real life examples of your logo, with supporting notes explaining the decisions made. The final choice is up to you and if you feel the concept could be improved or modified to better meet the objectives, changes will be made where necessary.

Final Delivery
We package your final logo up (in web & print versions) and send it to you by email with a mini style guide and instructions on how to use your new logo design, and which file types are best used for what purposes. If at any stage you require assistance with your logo files, we’ll be able to help and support you.

If you have any questions about the logo design process, please get in touch.

We also offer additional services, such as coordinating your work clothing printing/embroidery, pull up banner design and printing, signage design and printing, and any promotional items you might require, i.e. pens, mugs, sports shirts, caps, etc. See Digital & Graphic Design.

Logo & Branding packages:

Standard Logo Design

(a simple text based wordmark design)

ruby Wordmark logo design
ruby Mini Style Guide & usage instructions

Graphical Logo Design

(a text based wordmark with an icon/graphical element design)

ruby Wordmark & Icon (graphical) logo design
ruby Mini Style Guide & usage instructions

Brand Refresh

(for businesses with an existing brand that would like a fresh look or image)

ruby Clean up or modifications to your existing logo or stationery suite
ruby Updating Existing Style Guide or creation of new Mini Style Guide

New Brand/Identity Design

(the all in one package that covers logo creation and design, as well as all your stationery needs)

ruby Wordmark & Icon (graphical) logo design
ruby Business Card design
ruby Letterhead design
ruby Your choice of With Compliments Slip or Social Media graphics design.
ruby Mini Style Guide, outlining colours and font usage instructions.

All packages include clear and simple instructions on how to use each logo file type.